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The train arrives, passengers are moving on the platform. In cultures that are familiar with trains the information in the image can easily be interpreted. They may even surmise the motivation of individual people on the platform. Are they waiting for friends, relatives? Are they going on a journey, etc.? A culture without trains or people not familiar with the dress codes in the image may make completely different deductions. Are these people involved in some kind of religious or ceremonial activity?

An American law lecturer once tested the accuracy of his students’ ability to witness an event by staging a fake crime in his lecture hall. A man ran into the hall disrupting his lecture and brandished a weapon of some kind and then left. The law teacher immediately asked his students to accurately describe what they had seen. Needless to say every student ‘witness’ had a different version and a different description of the bogus criminal. The simple point was made that most people are selective in their viewpoint.

The recording medium characteristics – film, tape and method of processing; detail and resolution of lens and recording/transmission medium; colour rendition; lighting conditions; filters; the image size when viewed; viewing conditions; the subjective influence of context; cultural influences. These topics are discussed in more detail in later chapters. The imprint of the lens When a camera converts a three-dimensional scene into a film or TV picture, it leaves an imprint of lens height, camera tilt, distance from subject and lens angle.

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