By Roger Burrows, Robin Bunton, Sarah Nettleton
Merchandising of health and wellbeing has turn into a significant function of well-being coverage at neighborhood, nationwide and overseas degrees, forming a part of worldwide future health tasks reminiscent of these recommended via the realm health and wellbeing business enterprise. the problems tested in The Sociology of future health Promotion comprise sociology of threat, the physique, intake, approaches of surveillance and normalisation and concerns when it comes to race and gender within the implementation of health and wellbeing programmes. will probably be helpful studying for college students, healthiness promoters, public wellbeing and fitness medical professionals and teachers.
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Additional resources for The Sociology of Health Promotion: Critical Analyses of Consumption, Lifestyle and Risk
Here the emphasis is often upon the consumption of goods and services which contribute to various aspects of ‘body maintenance’ and ‘image’ such as diet, sport, clothes, health clubs, etc. and is illustrated by the work of Featherstone (1991a) and Turner (1992). This links in with a developing interest in the sociology of the body (Scott and Morgan, 1993; Shilling, 1993). The relationship between health, lifestyles and consumption is clearly a fertile ground for investigation. A key influence on this area of study is the work of Bourdieu and especially his book Distinction (Bourdieu, 1984).
The introduction of the health promotion clinics, by providing a flexible, loosely controlled and open-ended resource, supported the interests of each of the key participants: for general practice in developing a one-stop THE INSTITUTIONAL CONTEXT 27 comprehensive service; the FHSA in demonstrating its role as a serious manager and purchaser within the framework of the reforms; and for NHS providers in securing markets and income for their services/products. Competition between each of the participants was to a large extent avoided because of the high degree of complementarity between their roles, and the lack of need to make prioritising decisions for funding.
Many GPs were concerned about competition between practices for patients who might be influenced by the range of services provided on site and began to seek ways of increasing them, and making their practice more attractive. The reforms had introduced mechanisms to make it easier for patients to change their general practice, so GPs 26 FROM ALMA ATA TO ASDA—AND BEYOND hoped both to attract new patients, and to keep existing patients, through the level and quality of, but also the ease of access to, services which patients might want or need to use.