Home Special Topics • Download Making and marketing medicine in Renaissance Florence by James Shaw, Evelyn Welch PDF

Download Making and marketing medicine in Renaissance Florence by James Shaw, Evelyn Welch PDF

By James Shaw, Evelyn Welch

What did you do if you fell in poor health in fifteenth-century Florence? How did you get the medications that you simply wanted at a cost you'll find the money for? What might you discover in case you entered an apothecary's store? This richly designated research of the Speziale al Giglio in Florence offers stunning solutions, demonstrating the continuing value of hugely customized scientific perform overdue into the 15th century. Drawing on huge archival examine, it indicates how own relationships and mutual belief, instead of industry forces, made check attainable even for people with restricted earning. studying the areas, humans and items concerned, Making and advertising drugs investigates the jobs performed via sociability, details networks and rules in growing groups in addition to in selling overall healthiness in Renaissance Italy

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In the name of ‘ser Monte di ventura notaio al arte de chalzolai’, who is probably the same man listed on fo. 10v, ‘ser Monte di 48 The Shop and the City 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. Ventura notaio alla merchatantia’, an entry dated 1490. This suggests that he transferred from the guild to the merchants’ court at some point. ASF, Notarile Antecosimiano 10586, fo. 136r. K. Park, Doctors and Medicine in Early Renaissance Florence (Princeton: Princeton University Press, 1985), 123.

This must have led to considerable discussion between patient, doctor and the apothecary inside or outside the shop. There is also some evidence that the shop was a space for consumption of medical products as well as for their production. 14 This may explain why apothecary shops were frequently connected with intellectual and literary activities. 17 There was much to discuss in Florence between the summers of 1493 and 1494. First of all, there was the weather. In January 1494, Luca Landucci noted: The day of San Bastiano [Saint Sebastian] there was the severest snowstorm in Florence that the oldest people could remember.

34 There were also eighteen ‘long boxes’, perhaps the same as those sold as packaging when customers bought large quantities of sweets such as confetti. 4 overleaf ). But as well as an impressive site of sale and medical advice, the shop was a place of production both in front of clients and out of sight. The Speziale al Giglio was filled with equipment for all types of manufacture. , forty-four kilos. 41 There were also two special bronze ‘mortars for pills’ as well as three pairs of scales of various sizes for accurate weighing, iron and brass spatulas to dose materials, and a stove for boiling and heating, along with numerous copper and brass pans and cauldrons.

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