By Kalle Lasn
America isn't any longer a rustic yet a multimillion-dollar model, says Kalle Lasn and his fellow "culture jammers". The founding father of Adbusters journal, Lasn goals to forestall the branding of the USA through altering the way in which details flows; the best way associations wield energy; the way in which tv stations are run; and how the foodstuff, type, vehicle, activities, song, and tradition industries set agendas. With a brave and compelling voice, Lasn deconstructs the ads tradition and our fixation on icons and model names. And he indicates easy methods to arrange resistance opposed to the facility belief that manages the manufacturers by way of "uncooling" purchaser goods, by way of "dermarketing" models and celebrities, and by way of breaking the "media trance" of our TV-addicted age.
A robust manifesto by means of a number one media activist, Culture Jam lays the principles for the main major social circulation of the early twenty-first century -- a flow which could swap the area and how we predict and live.
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Additional info for Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must
The measurement is easy enough to calculate. Jot down in a notebook the number of times a day you laugh at real jokes with real people in real situations against the number of times you laugh at media-generated jokes, the amount of sex you have against the amount of sex you watch, and so on. As psychoenvironmental indexes go, it might be quite revealing. We face more and more opportunities and incentives to spend time in cyberspace or to let the TV do the thinking. This is "unreality": a mediated world so womblike and seductive, it's hard not to conclude it's a pretty nice place to be.
So you don't know if the Coke in the frame just happens to be there or if someone paid $100,000 to put it there. You don't know how to distinguish between the story narrative and the corporate-cultural narrative. What does it mean when you don't know? What does it do to your cultural gyrostabilizers, your sense of where, and who, you are? Zap. It's August 31, 1997. You catch the breaking news about the death of Princess Diana. Frankly, you couldn't care less about the monarchy, but there was something about plucky Di's style that you liked.
In the early 1980s, technological advances changed the way films were made. Up to that point, filmmaking was a painstaking process of finding the organic shape of the story, then developing the narrative by weaving together the components, literally splicing strips of 16mm or 35mm film together by hand. National Film Board of Canada founder John Grierson's adage "Everything is beautiful if you get it in the right order" was understood to be a kind of occupational law. Today, new video-editing techniques allow filmmakers to take shortcuts.