By James Pamment
This quantity outlines twenty years of reforms on the overseas & Commonwealth workplace (FCO), British Council and BBC international carrier – the so-called Public international relations companions. among 1995 and 2015, the FCO and its companion organizations in selling British impact overseas have brought significant alterations to how, the place and with whom international relations is carried out. This specified learn hyperlinks significant organisational reforms to the altering political, technological and highbrow contexts of the day. via specified case stories over a 20-year interval, this examine demonstrates how and why British international relations developed from a secretive establishment to at least one realizing its objective as a world notion chief via strategies corresponding to public international relations, electronic international relations and delicate energy. it truly is wealthy with unpublished files and case reports, and is the main special examine of the FCO and British Council within the modern interval. From Cool Britannia to the hot nice crusade through the 2012 Olympics and diplomats on Twitter, this ebook charts the idea and perform in the back of a twenty first century revolution in British international relations. This paintings may be of a lot curiosity to policymakers and advisors, scholars and researchers, and international coverage and communique specialists.
“From the heady previous of Cool Britannia to the current days of the good crusade in terms of the Royal marriage ceremony, London Olympics and a number of different gambits in Britain's evolving try and hook up with international publics, this e-book is the basic account of the internal workings of a necessary point of latest British international coverage: public international relations. James Pamment is an astute, succinct and interesting Dante, bringing his readers on trip during the coverage approaches backstage. We see the general public international relations equivalents of paradise, purgatory and the inferno, although Pamment leaves us to make your mind up that is which.”
Nicholas J. Cull, writer of ‘The Decline and Fall of the us details organization: American Public international relations, 1989-2001’.
“A present to practitioners who are looking to do the activity greater: required examining for someone going right into a senior task on the British Council, the united kingdom overseas & Commonwealth place of work and enlightened thinkers at 10 Downing road, HM Treasury and Ministries of international Affairs around the globe. Authoritative, scholarly and exact, Pamment moves a superb stability among the salient info and the overarching photo. He additionally does an important provider to these folks who lived it; our toils make extra experience for what he has performed - putting them in a historic and conceptual context.”
John Worne, Director of approach & exterior family members, British Council, 2007-2015
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Extra info for British Public Diplomacy and Soft Power: Diplomatic Influence and the Digital Revolution
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