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Download Brand Identity Essentials: 100 Principles for Designing by Kevin Budelmann PDF

By Kevin Budelmann

This e-book is the fourth ebook within the crucial sequence following structure necessities, Typography necessities, and Packaging necessities. It outlines and demonstrates easy emblem and branding layout directions and ideas via a hundred rules together with the weather of a profitable image id, identification courses and model id, and the entire a variety of recommendations and parts concerned.

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Extra info for Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

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Vision Spring UnderConsideration LLC Armin Vit and Bryony Gomez-Palacio 9. Strategic Hotels samatamason Gina Larsen, Greg Samata • • •• • • • ••• • •• • •• • .. -• •• • • ••• ••• •• • 8 9 Order 63 ORDER 29 Program Consistency Maintaining consistency is quite possibly the most difficult aspect of an identity program. But just as internal structure is important to the logo, so too is consistency of application crucial to the program. If the same structured logo is applied haphazardly, it will be less identifiable.

_...... • ••" .! ' ....... ,.. , •• •••••• • ··O-·--..... ;' ~~ . • •• ! " .. ' . •" • o 4 3 Sto ry 59 STORY 27 Brand Stories From religious parables to folk songs to business case studies, stories serve as a primary vehicle for communicating comple x ideas in a clear, easily digestible way. Modern-day brands are promises, and every promise naturally sets a plot in motion : Will the promise be kept or broken? It goes without saying that a brand should keep its promises. They serve as the moral of the brand story-why the "story" was written and what it means to the reader/customer.

O 4 3 Sto ry 59 STORY 27 Brand Stories From religious parables to folk songs to business case studies, stories serve as a primary vehicle for communicating comple x ideas in a clear, easily digestible way. Modern-day brands are promises, and every promise naturally sets a plot in motion : Will the promise be kept or broken? It goes without saying that a brand should keep its promises. They serve as the moral of the brand story-why the "story" was written and what it means to the reader/customer.

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