By David Nylund, Eric Anderson
Appears to be like at modern activities speak radio and its family members to either conventional and more recent types of masculinity.
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Additional info for Beer, Babes, and Balls: Masculinity and Sports Talk Radio
Natural? Constricted? What is the history of sports talk radio? How did it become so popular? What were the economic and political forces behind its growth? Is it a democratic forum or a friend of excessive corporate power? To answer these questions, I ﬁrst examined the history of talk radio and deregulation, and how it grew in the 1980s due to several economic and social factors. Historical analysis helps provide a background into sports talk radio’s growth, its link to the larger talk radio industry, the current global economy, and its relationship to hegemonic masculinity.
KHTK’s sports talk hosts are also employed by the Kings (the Kings are owned by Maloof Sports & Entertainment) to do play-by-play and pre-game and post-game commentary. Jeff Kearns (2003), in his article “Embedded with the Kings,” suggests that the KHTK’s hosts are “cogs in an expansive promotional and media machine that seemingly mixes Kings announcers, players, media outlets, and advertisers—all of whom capitalize on and proﬁt from the success of the only big-name sports team in town” (p. 1).
Much of the research on talk radio emerged in the 1990s, exploring its potential democratic functions. Writers placed great emphasis on the signiﬁcance of the opportunity provided for audiences to participate in mass-mediated debate and discussion. Researchers have focused on the role talk radio plays in keeping listeners up-to-date with political issues, and how talk radio shows provide a forum where these issues can be discussed by ordinary citizens (Page and Tannenbaum, 1996). The consensus here is that this participation has positive functions, both for individual callers and for the democratic system.