By Ann Thorpe
The mentality that consumerism and financial progress are cure-alls is likely one of the largest stumbling blocks to actual sustainability, yet any swap turns out very unlikely, unthinkable. Our modern paradox reveals us depending for our health on consumer-driven financial progress that we really can’t come up with the money for ? now not in environmental, fiscal or social phrases. even if structure and layout have lengthy been visible as engines for consumerism and development, expanding numbers of designers are concerned with the issues caused by progress. yet designers face a paradox in their personal in eventualities of sustainable intake, the place humans devour or construct considerably much less, what's going to be left for designers to do?
This booklet, educated through fresh examine into the viability of a «steady country» financial system, units an schedule for addressing the designer’s paradox of sustainable intake. The time table contains ways in which structure and layout might help transition us in the direction of a brand new type of economic system that prioritizes genuine wellness instead of fiscal development. filled with examples and illustrations, the publication argues that taking motion, or activism, is a crucial yet to date underexplored approach for architects and architects to confront consumerism.
The first chapters discover how monetary progress and consumerism form and are formed by way of the professions of structure, product, and panorama layout and the way we will be able to comprehend the matter of consumerism as 4 major demanding situations that designers are already addressing. The booklet maps out the most matters surrounding the improvement of metrics that designers and others can use to degree wellness, rather than easily measuring monetary development. the second one 1/2 the booklet seems at how layout activism works and its connection to progress and consumerist concerns. those chapters learn how activist practices are financed, spotlight 5 particular tools that designers use in operating for social switch, and examine the ability of those tools. The booklet concludes with a attention of what design’s function should be in a «post-growth» society.
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Additional resources for Architecture & Design versus Consumerism: How Design Activism Confronts Growth
Knitfiti The urban environment as a canvas, agency in response to structure. 15 DESIGN AND A POST-GROWTH SCENARIO In the view of agency, individuals and groups make many strategic choices when navigating structures such as the marketplace or an information technology. Groups or individuals, as agents, create “meaning” that can change structures. For example, a group of children might appropriate a park for skateboarding, uncovering potential that was never intended. Graffiti, even knitfiti (knitted graffiti), use urban structure as a canvas.
Politics as patterns of power exist across all different domains of society, crossing boundaries from cultural to spatial, and from religious to democratic politics (see box on p. 28). Struggles to change existing patterns of power cross these boundaries as well. The current bad reputation of government politics shouldn’t cloud our thinking about why it’s important to understand patterns of power on many levels and to see their connection to economic growth as a centrally dominant pattern of power.
Increase productivity (each person and process does more per unit of time). • Expand markets via hooking people into a brand or using lock-ins with product systems. • Generate “experiences” that are either profitable, or that persuade people to buy. 38). • Increase proportion of space where commercial activities or advertising can occur (for example, in schools, in public spaces). • Process materials and goods (like processed food) so that they contain the highest proportion of low-quality contents while retaining surface appeal.