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Download A cultural history of fashion in the 20th and 21st centuries by Bonnie English PDF

By Bonnie English

This re-creation of a bestselling textbook is designed for college kids, students, and an individual attracted to twentieth century model background. Accessibly written and good illustrated, the ebook outlines the social and cultural historical past of favor thematically, and includes a wide variety of worldwide case stories on key designers, types, activities and occasions. the hot variation has been revised and accelerated: there are new sections on Read more...


attractive, concise and hugely obtainable, this new version of a bestselling textual content has been revised all through and comprises fresh sections reflecting contemporary advancements and two times as many images. Read more...

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Example text

This was particularly prevalent in America, where THE INTERPLAY OF COMMERCE 23 elitist (and often private) presentations of haute couture collections in the designers’ maisons were not possible. Instead, couture garments fashioned for the American market were promoted as part of a public cultural experience. Stores such as Macy’s, Gimbel’s and Wanamaker’s attempted to blur the distinction between professional theatrical productions and department store fashion shows in order to create a pseudointellectual atmosphere.

By linking cultural practice to social origin, Bourdieu emphasizes the discrete nature of ‘the games of culture’ between the upper-class intellectuals and the bourgeois, in which their ‘self-interested representations of culture’ provoke ‘mutual lucidity and reflexive blindness’ (1984: 12). Bourdieu’s observation could equally be applied to –5– 6 A CULTURAL HISTORY OF FASHION IN THE 20TH AND 21ST CENTURIES Britain in the late nineteenth century, when the artist/craftsmen and the industrial manufacturers rarely compromised their opposing ideologies.

On the one hand, he designed for members of royalty and fitted aristocrats; on the other, for grand divas of the stage. While working for the Gagelin firm, a number of Worth’s garments were displayed in the famous British Great Exhibition of 1851, which promoted his reputation throughout Europe and enabled him to open his own business in Paris on the Rue de la Paix in 1858. When he was invited to create a wedding dress for the very fashionable Alexandria, Princess of Wales, in 1866, he fortuitously took advantage of the opportunity to create a ‘new’ silhouette that changed the direction of fashion for the next thirty years.

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