If you have not heard it yet you will soon. Atlanta’s very own Ludacris has decided to come out and push his support for the Democratic Presidential Hopeful Barack Obama. In his new song he speculates on how since he is in Obama’s ipod (obama mentioned before that he is one of his favorite rappers) if Obama does become President he may “give Luda a special pardon if I’m ever in the slammer”.

The song attacks Obama’s enemy’s talking about a slick talking Jesse Jackson: “Jesse talking slick and apologizing for what? If you said it then you meant it how you want it have a gut!”, an old rival Hillary: “Hillary hated on you, so that bitch is irrelevant”, as well as throwing a salvo at his current main political foe John McCain: “McCain don’t belong in any chair unless he’s paralyzed”. Ludacris even takes the easy jab at the current President Bush by stating: “Bush is mentally handicapped”

It also seems to be a call to arms for all black folks to get up and support Obama: “So get off your ass, black people, it’s time to get out and vote!”

I heard the song for the first time this morning and I must admit it is poignant and clear in it’s statement. I applaud Ludacris for taking a stance and stepping out and making a political pop/rap song. There are not enough main stream rap artist who step over that line in my opinion. I don’t necesarilly agree with all he said. (Except for calling out Jesse Jackson that was spot on) but I appreciate him taking a stance.

My personal feeling is that it is disappointing to me that his rallying cry for Obama is that he is black and not based on any facts. I think if he puts this out there and gives people some reasons why he supports Obama other then him being black I would whole heartedly embrace this. Unfortunately there is not much substance in that regards. Will it get more black people out to Vote for Obama? I would wager to guess so. One thing to consider too is how many old white people hear this on the news and feel uncomfortable and say there is no way in hell I’m voting for this younger guy Obama who listens to Ludacris.

So in the end it is probably a wash.Too bad it had some potential to reach out to people with a strong message instead to me it comes across dumbed down because of the lack of true substance.

I give Ludacris an A for effort here, but probably only a C in execution.

What are your feelings?

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